Marketing and Management

Program Overview

Marketing offers a wide range of career opportunities. The skills needed for each job vary by product line, market, and level of responsibility. Buyers purchase the best available merchandise at the lowest possible prices and expedite the delivery of goods from the producer to the consumer. Salespersons represent their products to potential buyers. Wholesale and retail sales are integral parts of a complex system of production, distribution and merchandising. Wholesale buyers purchase goods directly from manufacturers or from other wholesale firms for resale to retail firms or to commercial establishments and other institutions. Retail buyers purchase goods from wholesale firms or directly from manufacturers for resale to the public. Individuals interested in the marketing profession should have good interpersonal skills; able to plan and make decisions; work well under pressure; and are aggressive, persuasive, creative and resourceful.

Managers are needed in every business to plan, control and direct major functions toward organizational goals. The many job titles used for managers demonstrate the variety of responsibilities and positions in which managers work. Mid-level managers hold intermediary positions between supervisory and top management. They might be responsible for a specific region, division, or activity in sales, service, or production. Managers maintain high employee morale; communicate clearly in speech and in writing; show organization, objectivity, tactfulness, fairness and responsibility; think logically; and make good decisions.

Program Goals

• Marketing
  
  • Students will examine an overview of the importance of marketing, its tasks, and careers within the discipline.
  • Prepare students for the skills needed for each job that varies by product line, market, and level of responsibility.
  • Understand the fundamental principles and functions of marketing, with an emphasis on the tools and techniques by which goods are transferred from producer to consumer, not for profit marketing, consumer behavior, organizational buying behavior and the relation of marketing to the economic and business structure.
  • Develop high quality interpersonal, project management, and creativity skills to meet the competitive needs of the business world.
• Management
  
  • Students will examine an overview of the importance of management, the management task, and management careers.
  • Students will illustrate fundamentals of social responsibility, social responsiveness, how society can help businesses meet social obligations.
  • Students will prioritize the fundamentals of decisions and the decision making process.
  • Students will solve changes in an organization and how to manage stress in an organization.